Monday, January 28, 2008

Sometimes I Miss Colorado

Six inches of accumulation a half hour South of me, Four to six inches just fifteen minutes East of me, why do I feel like we live in the Twilight Zone? My parents even reported 4-6 inches down their way...where it never snows!!! This is what Father Winter decided to sprinkle on Salem.

Squint real hard you might be able to see it.

We want some freakin' snow already!!!! Is that really too much to ask?

Tuesday, January 15, 2008

Digg the Candidates!

Interesting take on the upcoming election. From the website:

You can now check out the 2008 presidential candidates profiles on Digg! Add your favorite candidates as a friend to show support, and to see all their Digging activity in your friends' activity feed. Many of them will be Digging, commenting and even submitting content.

On the Digg the Candidate's main page you will see a star next to each article by each candidate's name, this article is the candidate's most recent favorite. When you add a candidate as a friend, a box will also be created on your profile showing which candidates you have added.

So get started and Digg the Candidates.

Monday, January 07, 2008

Been a while...

Today Xerox unveiled their new logo to mixed reviews. "Please by all that's holy don't think copiers when you think the name Xerox!" God forbid. Though the design in itself isn't the worst I've seen ( I like the typography) come down the pike recently, (think London Olympics Logo 2012) it is definitely lackluster and simply leaves me questioning their motivation for change. It seems like large corporations have all jumped on the bandwagon when it comes to brand equity and global position. Step back a moment people and smell the coffee. You're being sold a bill of goods if the advice you're being given destroys close to a 100 years of already established equity.

This particular brand was the work of the people over there at Interbrand.

Here is a good timeline of the Xerox brand over the years and more info about the new logo.

Personally, the first thing that came to mind for me was the big blue marble.

Somebody somewhere is playing marbles with all of these new logos. Edit: It looks like great minds think alike. My friend Von, a fellow designer had the saaaaame idea. Too funny!

There are some great reviews/comments of the new logo over at Brand New.

Hmmmm...suddenly my Laser printer seems unpolished and out of date....