Monday, November 21, 2005


The new AT&T logo was unveiled today to the general public. It's already creating quite a stir within the design community. AT&T's recent merger with SBC( Southwestern Bell Corporation) brought about the recent logo transformation.

Click here to view the official press release.

A few tidbits from that press release:

"The revitalized mark symbolizes these attributes — innovation, integrity, quality, reliability and unsurpassed customer care," Whitacre added. "Our customers know that we're focused on keeping our promises, committed to operating honestly, and dedicated to bringing them new products that make a difference in their lives."

The new logo reinvigorates the AT&T globe — one of the most recognized corporate symbols in the world. The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence.

Transparency was added to the globe to represent clarity and vision. Lowercase type is now used for the "AT&T" characters because it projects a more welcoming and accessible image. The core of the new logo remains blue because both the SBC and AT&T brands are strongly associated with that color. The overall design more accurately represents the company that is leading the industry in delivering best-in-class services to consumers and business professionals.

The logo was designed by Interbrand.

For a more in-depth discussion regarding the design communities "take" on the new logo, click here or here.

Click here for a great evolutionary factsheet charting the evolution of both logo brands.

And this is another great link that offers a review of the new logo.

1 comment:

Mary said...

Ugh. To me, it looks like a logo that is based on a fad that ended about 5 years ago. I'm not terribly impressed with it and I don't think that it "says" what they think it "says"...ya know? I don't know if I like the lowercase at&t either. I think this thing looks like a new-fangled breath-mint.