Saturday, May 20, 2006

Jeff Andrews Design Contributes to Logo Notions Article

I was recently approached by Jeff Fisher of Jeff Fisher Logomotives to contribute to an article he was writing for his Logo Notions column at Creative Latitude. It was a great honor, and I am very thankful for the opportunity to participate.

The title of the article is 'Using, fusing and abusing “the rules” of logo design.'

The questions posed to me were as follows:

1.) What are the top three "logo design rules" you were taught in your design education and who did you learn them from?

2.) What logo design of yours best represents the implementation of the rules you have listed above and why?

3.) What additional "rule" of your own would you add to that list as advice to a designer interested in getting involved in identity design?

4.) What "rule(s)" do you see being broken most often by other designers?

5.) What "rule" have you broken (if any) in creating a logo with successful results?

You can view the article here.

Jeff Fisher, the Engineer of Creative Identity for the Portland, OR-based firm Jeff Fisher LogoMotives, has worked as a graphic design professional since the late 1970's. In 1995 he shifted the focus of his design work to identity design. He has since received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts and his work has been featured in more than 75 publications on the design of logos, the business of graphic design, and small business marketing.The designer spends a great deal of time writing about aspects of design for industry publications and related web sites. He often speaks to student groups, business organizations and design conferences about the profession. Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2006 HOW Design Conference Advisory Council. His book, “The Savvy Designer's Guide to Success,” was released by HOW Design Books in late 2004. More information about Jeff Fisher LogoMotives is available at

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