Wednesday, June 13, 2007

London Olympic Logo Unveiled to Mixed Reviews

June 4th, 2007

The logo (pictured above) for the London Olympic Games of 2012 was unveiled Monday, June 4th 2007 to what one could only describe as "less than desirable" reviews. Designed by Wolff Olins with a pricetag of almost $800,000 US, the buzz surrounding this logo is so intense in fact that there is now a petition to either redesign or replace the logo with the bid logo.

Personally, I subscribe to the camp calling for a recall. I don't see anything particularly inviting or intriguing in the new mark. it doesn't evoke anything in me except puzzlement and quite frankly disgust. It's horrible! I think the designer, in an effort to be avant garde and trend setting, gypped the Olympic committee and citizens of Great Britain. If it represented me, and my country I'd be outraged.

There are a number of great reads online regarding the logo and the public unrest. Here are just a few of the links I rounded up. Enjoy!

Calls for new 2012 logo rejected

MPs call for Olympic logo rethink

and of course...

Speak Up

1 comment:

Thomas Allen said...

I agree. It's absolutely hideous. The paralympics version is even worse with its near-seizure inducing array of patterns and colors.

I'm of the opinion that the whole thing should be scrapped and redone (the original bid logo doesn't say much either) and Wolff Olins should be forced to apologize for what he's (not) done.

In response, I've asked both of my cats to come up with something better!