Holiday Inn Plans Company Brand Relaunch

Came across this tidbit of info this morning perusing Brand New. Brand New post logo rebrands, often finds the behind the scenes background info on the redesign and allows designers around the world to chime in with their opinions. One of my favorite sites.

Get the skinny regarding the relaunch here. IMO, one designer said it best, "typographic genocide".

Great Site: Brand New

Have an interest or opinion on corporate or brand identity? This is one of my favorite sites: Brand New, which is a division or spin-off of another favorite, Under Consideration. There's a lot of useful information and opinion. Check it out.